Current Situation
Overview
Action Plans
Financial Expectations

1. Current Situation
   1. The need for alternatives to be brought to the marketplace
   2. There are two situational factors that will contribute to the success of Services4Stock, Inc.:
      • One: The Poor Odds of Finding Venture Capital
        1. How many companies find funding each year?
           1. Only 608 startup and early stage companies got their first round of venture capital in 2006 which is a fraction of a percent of the 5.7M companies with employees in the U.S..
           2. The Number of Companies Seeking Funding Is On The Rise
           3. In 2005, the success rate for companies seeking venture capital had deteriorated to below the 7 in 1000
      • Two: The high cost of advertising
        
        

        Type of Advertising	Cost per 1000 Impressions
        TV. 30 sec Spot - Prime Time	$16.85
        TV. 30 sec Spot - Late Evening	$10.60
        Magazine 1 Page 4 Color	$7.90
        Daily Paper 1/3 Page B/W	$7.75
        Radio 30 sec Spot	$4.10
        Off Premises Signs(Billboards)	$2.83
        On Premise Signs	$1.40

        
        
        1. Of the 600 small-business owners polled nationwide in 2006 by Wells Fargo/Gallup said of the companies that spent money on advertising, 67% ran ads in local newspapers and magazines. 16% of the survey respondents said it was too costly. Still, 49% reported paying to advertise on the Internet in past two years, while even more expected to in the years ahead.
   3. Conclusions
      • Emerging companies face dim prospects of finding and securing institutional venture capital to fuel the growth of their companies, and have to find creative ways to bootstrap their emerging companies.
      • The high cost of advertising can sap the lifeblood from an emerging company, and is often a hit or miss proposition for the advertising vehicles they have chosen
      • Advertising is often the only method an emerging company has to reach its prospective customers, and emerging companies need to find ways to fund it or risk failure
      • There is currently no major marketplace that connects service providers with emerging companies where services are exchanged for something other than money
2. Overview
   1. Introduction
      • Services4Stock, Inc. is a unique service company that will address the issues described above
      • The Services4Stock, Inc. business model owns, promotes and cross leverages two web assets:
        1. Services4Stock.com is a monthly subscription-based site that targets emerging companies and provides a method for these companies to exchange equity in their companies for much needed services by service providers.
        2. Stock4Services.com is a secure website for service providers looking to find candidate emerging companies for which they can exchange their services for equity
      • Compelling Value Propositions:
        1. The two websites in combination form a unique marketplace where two pre-qualified and motivated groups can connect and exchange value
        2. Services4Stock, Inc will pursue an aggressive marketing strategy that will quickly attract enough participants to the marketplace to achieve liquidity (a critical mass of dealmakers on both sides)
           1. Increased participation benefits the whole
        3. Our services result in cost savings for emerging companies for services that directly contribute to the success of their companies
        4. Our services facilitate the conversion of excess or underutilized service provider capacity into quantifiable value
   2. Business Model
      • The two websites combined form a marketplace for the exchange of services for equity
      • Services4Stock, Inc. will be self-sustaining by obtaining subscriber fees from emerging company subscribers on Services4Stock.com
      • Services4Stock, Inc's. valuation will be greatly enhanced by the stock it acquires as a part of its compensation structure
      • Services4Stock, Inc. will supplement its online/offline marketing efforts with a direct sales force who will be response (should read responsible) for recruiting emerging companies and service providers into the marketplace
        1. Emerging companies which includes start-ups as well as established companies
        2. Service Provider primary market (St4Se)
           1. Regional and national print publications
           2. Regional and national television broadcast networks
           3. Regional and syndicated radio stations
           4. PR agencies
           5. Law firms
           6. Office space / landlords
           7. Interactive Production firms
      • Brand development, identity and promotion
        1. Brand development and recognition is an important part of gaining and sustaining market leadership
        2. All direct marketing efforts will be used as an opportunity to promote the brand and corporate identity
        3. Services4Stock, Inc. will utilize the resources and contacts from the sister companies to continually develop and execute publicity related tactics that will be used to enhance the brand recognition of the company
3. Action Plans
   1. Ramp-up Plan
      • Leverage the existing network of media contacts to provide an initial base of service providers
      • Execute the promotional plans to immediately attract emerging companies who are interested in the services provided by out initial base of media service providers
   2. Promotion Plan
      • A ramp-up promotional plan will be developed to generate of flow of emerging companies interested in media related services
        1. Specific advertising campaigns promoting the benefits of exchanging equity for media services
      • An on-going promotion plan to recruit new service providers and emerging companies into the marketplace
        1. Utilize Services4Stock.com subscriber revenue to fund marketing activities across the channels defined above
        2. Leverage resources and contacts in the sister companies to increase the success of the promotion plan
   3. Resource Plan
      • Alex Konanykhin will be the CEO/CSO and will leverage his extensive background to provide the strategic direction of the company
      • Marketing is crucial to the success of Services4Stock, Inc. and we will carefully recruit and select the best Chief Marketing Officer possible. The CMO will be responsible for developing and executing the campaigns in the channels defined above.
      • Over time, Services4Stock, Inc. will develop a sales team to recruit service providers and emerging companies into the marketplace
      • Services4Stock, Inc. will leverage third party contractor for developing one-time, non-core functionality or content of both websites
4. Financial Expectations
   • By the end of 2010, Services4Stock.com will generate $12M a year in revenue
   • By the end of 2010, Services4Stock, Inc. will have accumulated a valuation of $100M in equity in other companies